Portfolio

Talya Minsberg. Brooklyn-based Minnesotan. Social Editor @ The New York Times. Tweets, Snaps, photos @tminsberg. Say hi! 

The New York Times

Staff Editor, Social Media Department

November 2014 – present

  • Coordinate and lead social coverage of breaking news and major events, including the Rio Olympics 
  • Manage day to day operations of The New York Times Twitter and Facebook accounts 
  • Lead newsroom experiments on emerging platforms, including Messenger, WhatsApp, SMS, Snapchat
  • Identify UGC opportunities, highlight reader voices through independent reporting, interactive projects 
  • Create Snapchat editorial strategy, coordinate and conduct intensive trainings, form promotional plans 
  • Create and run training programs for reporters, editors, and new hires on best social media practices

News assistant, Social Media Department

February 2014 – November 2014

  • Coordinate and lead social coverage of breaking news and major events, including the Rio Olympics 
  • Manage day to day operations of The New York Times Twitter and Facebook accounts 
  • Lead newsroom experiments on emerging platforms, including Messenger, WhatsApp, SMS, Snapchat
  • Identify UGC opportunities, highlight reader voices through independent reporting, interactive projects 
  • Create Snapchat editorial strategy, coordinate and conduct intensive trainings, form promotional plans 
  • Create and run training programs for reporters, editors, and new hires on best social media practices

  • Lead international moderation teams, train NYT staff new hires on moderation best practices 
  • Selected to present the community department’s work and ambitions to The New York Times CEO
  • Regularly attend “Page One” meetings with top editors to determine moderation schedule 
  • Curate user generated content for special projects and interactive pieces

News Assistant, Community Department

December 2012 – December 2014


  • Select articles to open, moderate and highlight comments on homepage, make executive decisions based on news value, reader interest and staff availability
  • Conduct research, compose proposals for improvement of moderation system based on current trends and emerging engagement technology
  • Work with the social media team during breaking news and major events such as the Presidential election and the London Olympics

News Assistant, Community Department

May 2011 – December 2012

 

 


CNN

  • Produce, edit and write packages for 800 national affiliates
  • Assist with maintaining Twitter accounts and educate employees on best Twitter practices
  • Pitch and write pieces published on CNN.com on a freelance basis

Newssource Intern

July 2010 – August 2010


The Jerusalem Post

  • Write 40+ news stories for national, international, sports and art sections
  • Conduct interviews and transcribe press material between Hebrew and English
  • Note: Name appears as 'Tali Minsberg' in some clips

Journalism Intern 

August 2009 – August 2010


Magnet 360 media

  • Launch specific client’s social media accounts, educate client’s staff on the utilization of social media

Social Media Intern 

April 2009 – January 2010


PresenTense

  • Report on fellows, speakers and events through articles, blogs, multimedia and press releases
  • Train entrepreneurs to compose press material, including social media, blogs, and multimedia

Journalism Intern: Summer Institute Social Entrepreneurship Boot Camp

June 2009 – August 2009


NIKEWOMEN

  • Report on events, workouts, apparel and trends in the athletic world
  • Named “Correspondent of the Month” three times based on quality and popularity of blogs

Nike Field Reporter Correspondent

January 2008 – January 2009


Leadership development


Pencils of Promise

  • Plan and execute social media calendar across Facebook, Twitter, Google+, Pinterest and provideeditorial guidance on major documents

Digital Development Volunteer

November 2011 – June 2013

  • Educate staff and supporters on best uses of social media

Digital Development Consultant

June 2013 – January 2014